Monday, September 28, 2009

Typography

This is a magnificent revamp of a classic book cover, by Ruben Toledo. His use of font on this classic book might seem very out of place to some people, but I love it. He makes the words "Wuthering Heights" have a chilling, creepy feeling to them, which I find is very close to the whole climate of the book. He could have made the words curly, and romantic looking, which would come to mind for most people about one of the best romantic novels of all time, but the book has a DARK romance in it, so I think it works well here. Along with the picture, this portrays Emily Bronte and her story in the true dark light.
http://www.mediabistro.com/unbeige/original/toledo%20wuthering.jpg

Monday, September 21, 2009

Effective Use of Color

This commercial uses the color green effectively to bring alive the concept of the ad. Not only does the optical allusion make this ad seem "alive", but also the use of green. Green relates to the idea of renewal and life. This of course corresponds with the message of the ad: Colors become alive, which in turn will make it seem like the images are more alive on this tv. Green is also linked to impulse buys, which could set off a message in your head to buy Sony if you want a new tv.
http://lh4.ggpht.com/hydmastipics/SH9k-JyonSI/AAAAAAAAUsM/B50QeMLJDAo/s800/179379image023.jpg

Monday, September 7, 2009

What is Graphic Design?

In the simplest aspect, graphic design is a form of visual communication. Graphic design is the heart and soul of advertisements, road signs, product packaging, books... (the list goes on extensively). So basically, it is an artistic feature of our everyday lives. It can be simple text, text a little vamped up, a catchy logo, or a huge billboard. It is implemented in the design community to create interest, to persuade. I would say that people are impacted numerous times throughout the day by graphic design, whether it is "I just saw the McDonald's arches. Now I'm hungry. I will eat at McDonald's," or "That store logo looks sophisticated. I will shop there." The success of a graphic design concept is largely based on how well the composition is laid out. If it is straightforward and clean-cut, a customer will be more likely to look twice at a product. A lot goes into the art of graphic design, and I am very interested to learn more.