This commercial uses the color green effectively to bring alive the concept of the ad. Not only does the optical allusion make this ad seem "alive", but also the use of green. Green relates to the idea of renewal and life. This of course corresponds with the message of the ad: Colors become alive, which in turn will make it seem like the images are more alive on this tv. Green is also linked to impulse buys, which could set off a message in your head to buy Sony if you want a new tv.http://lh4.ggpht.com/hydmastipics/SH9k-JyonSI/AAAAAAAAUsM/B50QeMLJDAo/s800/179379image023.jpg
Good thoughts on this subject, Julie. The color use really does make this ad does seem "alive." And also, a good observation about the subliminal "impulse buy" message!
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