Business Card

I believe this business card is effective because of the professionalism it portrays. It looks organized and has a clean design. I also like that both sides have the logo on it. This business is a graphic design and advertising company, and by looking at their business card, I would trust that they would do a good job with my business. I am more apt to think they would do good because of their good graphic and design on their own business cards.

http://www.regalstudio.com/blog/uploaded_images/1-716207.jpg

Good Logo

I really like the idea behind this logo. My mom is a hair stylist and takes part in this program called "Look Good, Feel Better", which helps women feel beautiful on the inside and outside during their cancer treatments. This logo gives the idea of a new day and a better outlook on the horizon. I also find it simple, yet recognizable.

from: http://www.lookgoodfeelbetter.org/index.htm

Bad Ad Design

This is the ad I chose to redo for the project. I found it in the yellow pages, which is definitely full of bad ads. This one caught my eye, but for all of the wrong reasons. At first glance, I wasn't sure what this was an ad for. I thought maybe a spa because of the two female-in-a-bath photos. Plus, the colors make it seem a little feminine. Most people would probably think that as well, not that this is an ad for a general contracting company. The company chose to put their slogan at the top of the page, with the largest text. This makes the center of attention the slogan, not their actual company. I also found the list of their jobs a bit unprofessional looking, not only because of the squiggly bullets, but also because there seems to be no organization within the list. Overall, I just think the ad looks cheesy. I think a contracting company's ad should have a little less color and be well organized, otherwise

the company could be sending out the wrong message.

Typography2

I chose another book cover that I think conveys effective typography. Digital Fortress, as it says in the descriptive quote, is a "techno-thriller". The font used looks very technological. The colors used with the font also gives it a sense of the thrill to come within the book. The layout, paired with the techy font is simple but conveys exactly what the book is about. With the light font in the background, I get a sense of codes. This book is all about trying to break a code, so it works well. Also, the entire cover is in that tech font so it gives a sense of simple unification. The designer of this cover did not try to get too complicated with it by using more than one font. It seems all together effective.
http://www.fantasticfiction.co.uk/images/n11/n56932.jpg