Bad Ad Design

This is the ad I chose to redo for the project. I found it in the yellow pages, which is definitely full of bad ads. This one caught my eye, but for all of the wrong reasons. At first glance, I wasn't sure what this was an ad for. I thought maybe a spa because of the two female-in-a-bath photos. Plus, the colors make it seem a little feminine. Most people would probably think that as well, not that this is an ad for a general contracting company. The company chose to put their slogan at the top of the page, with the largest text. This makes the center of attention the slogan, not their actual company. I also found the list of their jobs a bit unprofessional looking, not only because of the squiggly bullets, but also because there seems to be no organization within the list. Overall, I just think the ad looks cheesy. I think a contracting company's ad should have a little less color and be well organized, otherwise

the company could be sending out the wrong message.